A Cut Above Family Butcher is a busy butchers shop located in Corio Shopping Centre in Geelong and positioned directly outside a Woolworths supermarket.
The shop could be described as a fairly plain butcher shop in a not so thriving shopping centre in a low socio economic area. The products and signage were very much targeted at the low end of the market who would be price matching with the supermarkets. The signage was plain and they were advertising ‘bulk buy bbq packs’ with virtually no other marketing. Serving at the counter was shared around all the staff with the distinct feeling it was a chore in preference to preparing meat.
Now the shop is an entirely different business.
We did a lot of work on the display cabinets in terms of how they look, how they are arranged and improving the attractiveness of the product with garnishes, vegetables and timber cutting boards. The shop now features more value added products that are very tasty and easy to cook but also far more profitable for the business.
Customer service skills have massively improved with dedicated people servicing at the counter that are friendly, helpful, and skilled at increasing average dollar sale with add ons and accompanying products. Staff now wear high quality cotton shirts with name tags and embroided branding.
The branding has been redesigned to better reflect the quality of products and TV screens have been installed with rolling images.
A Cut Above have also entered several competitions and won the Best Burger Competition in Victoria at the Royal Melbourne Show 2016 with the Bonza Burger. The same burger took runner up in the National competition in 2017.
The impact of all of these changes have propelled earnings and profits significantly and they are now looking at another location.
This is a great example of business planning and implementation over a 12 month period and the next 12 months will see further growth.
We now have frequent marketing across several mediums and also a VIP system for regular customers.
A Cut Above Family Butcher order from their website today if you’re in Geelong.